Hello,

I’m Dawn Kolaskey!

I am a creative graphic designer skilled in developing marketing materials, brand identities, print designs, website design, web advertising and social media graphics.

DESIGN RESUME AND PORTFOLIO

SUMMER 2023

About Me

With more than 20 years experience in graphic design, I’ve worked for productions such as on-set screen designs for the original Transformers movies. I’ve also worked as a lead designer for the national headquarters of BeautyFirst, Compass Pointe and the Coleman Company.

Now, I integrate my corporate design and marketing experience

with brand strategy, awareness of the psychology, and seasoned communication skills.

As a skilled graphic designer, my strength lies in effectively communicating ideas and crafting visually compelling graphics that captivate readers.

By getting to know people, such as business owners and community leaders, as well as understanding their marketing objectives, I am able to design graphics that highlight the inherent value and benefits, all the while exuding professionalism, excitement, and a compelling sense of urgency to drive engagement.

Freelance Graphic Designer

Self Employed (Sep 2020 - Present)

Some clients have included:

Regent Park Nursing and Rehabilitation

La Palm Spa Products

Ideal Feet rebranded to

Balanced Arches

Visual Media Group

• Textron Open House

• Textron Financial

• Village Travel

Work

Millenia Productions, La Palm Spa Products • Wichita, KS

Lead Graphic Design (Aug. 2015– July 2020)

Millenia Products is the parent company for La Palm Spa Products, Gel II, Pure Organics and VolcanoSpa.

I was fortunate to have a wide-spread influence on the vision and success of the business from product design to packaging, POP displays, advertising and sales presentations across all four brands.

I worked closely with the owner and marketing team on product design including the development of new spa products, including their scents, names, packaging and branding. I also played a predominant role in creating nail new color collections, color names and advertising for these collections.

Quite a bit of research goes into staying ahead of the trends and colors that are in fashion. Our goal was to create products and designs that create excitement and drive product sales. The beauty industry is a quickly changing industry so our company has to stay relevant and innovative to be competitive.

LaPalmSpaProducts.com

Branding

Radiates the Vibe of a Company!

Looking Glass parent coaching

logo/branding

web design

illustration

Looking Glass gives you the tools to understand your child, create strong family bonds, and successfully navigate any situation parenthood can send your way using your values and strengths.

balanced arches

logo/branding

balancedarches.com

ACCLIVITY BUSINESS FIRM

logo/branding

web design

Financial services doesn't have to

look boring! This client wanted to communicate her Native American heritage and spiritual nature to attract her ideal clients.

logo/branding

web design

Vu event planning

designs presented

to client

ROUND 1

ROUND 2

business card MOCKUP

packaging

the honest company

I created digital mockups and sales deck for the owner and lead sales team of La Palm to present to the team of

The Honest Co.

store poster

nailpro magazine print ad

la palm spa products

packaging/

advertising

I am careful to use appropriate sizes of fonts and images according to the final size of the print graphics.

I designed hundreds of labels and package designs across several brands for La Palm during the five years I was employed there. I worked with the owner and sales team to find solutions for making the most attractive packaging while keeping in mind the needs of the sales team to communicate the

product's benefits.

la palm spa products

web advertising

nailpro magazine website ads

web ad 1

web ad 2

web ad 3

a little bit more about my

process

My process includes exploring fonts as well as playing with images and complimentary shapes.

I also create digital mockups for clients to see what their new logo would look like when applied to such things as business card and website design.

shea creative

branding &

web design

Jordan helps small business owners (who aren’t writers!) say what they’re really trying to say, in order to best share their message with their ideal audience and customer.

thanks! Speak soon?